NPS numbers for June and July are in. June was down by 7.65% from last year and July was down by 4.48% from last year. A lot of speculation as to why however most businesses are reporting a a decrease in international travelers. Many feel this is directly related to the Work Cup which was held in Russia from mid-June to mid-July. Click here for the link to the current NPS Reports.

Networking Mixer - Thank you Pink Jeep and National Geographic IMAX for a spectacular networking mixer!
Join us for AOT's Regional Data Report on September 13th from 11:30-12:30 pm at the Big E Steakhouse. AOT will be sharing some new data reporting and be here in person to ask questions. Also please consider joining us for lunch following the presentation $18 inclusive we will be serving a chicken salad. RSVP here
Marketing Plan 2018 - 2019
I have some exciting plans for this year's marketing budget. First and foremost we have matching funds from AOT for $49,536. We will be advertising in:
· AAA this fall / winter in Chicago, Arizona and Southern California
· Grand Canyon Journal
· AOT's official Visitor Guide(note it is not schedule to come out until June 2019)
We are expanding our digital reach this year with
· Amplified story telling from December - May
· Geo Fencing from November - February
· Re-marketing display ads from October - March
· You-Tube Video distribution from Dec - May using our 360 video and some new video currently being created
· LA Times influencers to tell our winter story in December with additional banner ad boosts.
I will once again go to the Vancouver International Travel Expo on Sept 29th and I have room at our booth if anyone would like to join me. The event generated over 250 leads last year. I will be bringing our Virtual Reality which not only attracts people to our booth but also gives us some real time to sell them on visiting the Grand Canyon!
We also plan to run our Winter Sweepstakes give-away again this year from about mid-October to beginning of December. We are still looking for donations if you are willing to contribute. Last year the sweepstakes generated over 2,300 leads with over 111,000 impressions and over 5,000 clicks.
We are also participating in the Arizona Canadian Fall insert which is in select Canadian news papers - 612,000 distribution and WestJet Magazine.
Our strategy continues to be to tell our Winter Story to those markets that have historically visited during the winter months and this year to include messaging about next years 2019 Centennial Celebration. We will be expanding our brochure distribution to Southern Arizona beginning in November. As always a special thank you to the Town of Tusayan for making this marketing plan possible.
Trunk or Treat - Are you already getting ready for this year's Trunk or Treat? It will be on Wednesday October 31st. Want to enter a Trunk or donate a prize for the kids costume contest click here.
Tusayan Multimodal Transporatation Action Plan - grant support continuing for 1 more year. A little over a year ago National Park Service and the Chamber requested a grant to help facilitate discussions with the Town of Tusayan, National Forrest Service, National Park Service and local businesses to create a 5 year transportation plan that would enhance the quality and extent and use of multimodel transportation options between Tusayan and the South Rim. We have made a lot of progress and I want to thank all of you that have participated in our meetings. Over the next year we plan to finalize our plan and lay out the course of action to accomplish even more over the next 5 years. Speaking of accomplishments...the Ambassador Program was a direct outcome of these meetings. By having our staff at the bus stops to assist visitors with basic questions as well as answer questions about hotel availability and tours we are improving the visitor experience. This program has been made possible through special funding from the Town of Tusayan.
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